BIIND MUSIC APP
Credit: AOK Studio
Design: Katie Stamp, Ahmed Abokor
Motion: Josha Eiffel
Brand Identity – Art Direction
Credit: AOK Studio
Design: Katie Stamp, Ahmed Abokor
Motion: Josha Eiffel
Brand Identity – Art Direction
CONTEXT
Biind is a pre-seed stage start-up, providing a new digital streaming platform. The aim, to revolutionise the way emerging artists gain exposure and how consumers discover fresh talent. AOK created a brand identity that not only challenged the market, but that functions as a symbol for the underground. Empowering emerging talent and celebrating the power of free-thinking, experimentation and independence.
Biind is a pre-seed stage start-up, providing a new digital streaming platform. The aim, to revolutionise the way emerging artists gain exposure and how consumers discover fresh talent. AOK created a brand identity that not only challenged the market, but that functions as a symbol for the underground. Empowering emerging talent and celebrating the power of free-thinking, experimentation and independence.
SOLUTION
It was time to rewrite the agenda, not just to be anti-establishment, but to be active in driving true change within the music industry. We created a wordmark with unapologetic weight, heavy and recognisable. This bold, blocky nature was balanced by the fluid icon, which was hand drawn to capture the imperfections of art and the organic expression of music making. Metallic materials were used to show the permanence, strength and reflection of the brand and the legacy it stands for.
