Sophie Griffiths Architects believes that impactful architecture transforms lives. The studio’s rebrand, developed in close collaboration with founder Sophie Griffiths, aimed to embody this philosophy. Through iterative workshops, we crafted an identity that highlights SGA’s commitment to strong, independent design.

The rebrand features custom lettering that symbolises connection, structure, and fluidity, reflecting SGA’s dedication to meaningful, emotionally resonant design.

Nestled within the historic, Grade II* listed Old Sessions House, Sessions Arts Club offers an immersive sensory experience, blending food, music, design, and architecture. The restaurant’s identity is deeply intertwined with the building’s rich history, dating back to 1782 when it opened as Middlesex Sessions House, once the largest courthouse in the country. Charles Dickens himself referenced it in Oliver Twist, recounting the pickpocketing that occurred on its steps.

To honour this heritage, SAC’s wordmark draws inspiration from the typesetting of Dickens’ novel, using the classic serif font Caslon in uppercase to evoke a timeless quality. Alongside the wordmark, we developed a monogram that serves as a more discreet and abstract symbol for the restaurant, embodying its subtle elegance. The monogram, with its understated form, becomes a mark that is quietly woven into the visual identity, enhancing the sense of discovery that SAC is known for.

This hidden charm is central to the SAC brand. Much like the restaurant itself, tucked away within Clerkenwell, the brand mark can be found hidden in plain sight for those keen enough to look. It’s a nod to the mystery and allure that runs through both the branding and the experience SAC offers.

In keeping with the restaurant’s celebration of the arts, all collateral and wayfinding at Sessions Arts Club was crafted using traditional, artisanal techniques. The menus were elevated with the timeless sophistication of antique gold foil blocking, adding a touch of elegance that aligns with the venue’s historic surroundings. Meanwhile, the signage was meticulously hand-painted, infusing the space with a bespoke quality that transforms every corner into a work of art.

These thoughtful details not only honour the building’s legacy but also enhance the overall atmosphere, turning the restaurant into a living, breathing masterpiece where design, craftsmanship, and history converge.

The Boulevard Theatre, which opened in November 2019, may have been Soho’s newest playhouse, but it comes with a much longer, richer history. Originally tucked away in a side room of the infamous Raymond Revuebar—a notorious strip club and brothel—the theatre’s past became the driving force behind its identity.

Inspired by its beginnings, the Boulevard Theatre’s branding draws directly from its past. The iconic 'B' logo is designed from two intersecting circles, symbolising the theatre’s layered history. The logo is intercut with a custom keyhole device, subtly referencing the building’s former life as a brothel, while also symbolising a gateway to new stories and performances.

This identity bridges the past and present of the Boulevard Theatre. While we aimed to honor its historical significance, we also wanted a contemporary mark reflecting the 360º revolving stage. The keyhole was used as a visual strategy to evoke the theatre’s intimate and close-up performance style. However, despite being a strong symbol of the theatre's legacy, it wasn’t intended to dominate the design. Instead, we explored stacking circles to form the letter 'B,' creatively intersecting the keyhole to craft a distinct custom mark.

This design language flows seamlessly into the Boulevard wordmark, where the keyhole sits prominently within the letter "o." Acting as a pivotal element, it anchors the typography, allowing for flexible alignment both vertically and horizontally, embodying the theatre's versatile space. The circular motif from the logo also inspired the rotating auditorium balcony, blending architectural and graphic design.

Part Studio is a boutique architecture and interior design firm in London, led by part-time model and architect Vanessa Jobb. The studio's name reflects Vanessa’s dual passions—fashion and design—and her split time between these two worlds. This concept became the visual foundation of the brand, resulting in a logo that seamlessly blends both serif and sans-serif typefaces. To add flexibility and variety, a distinct icon was also created.

The muted, natural color palette draws inspiration from Vanessa's Irish heritage and her appreciation for the contrast between light and dark tones.