SOPHIE GRIFFITHS ARCHITECTS
Design: Katie Stamp
Motion: Liam Nash
Brand Identity – Art Direction – Stationery – Website
Design: Katie Stamp
Motion: Liam Nash
Brand Identity – Art Direction – Stationery – Website
CONTEXT
Sophie Griffiths Architects believes that impactful architecture transforms lives. The studio’s rebrand, developed in close collaboration with founder Sophie Griffiths, aimed to embody this philosophy. Through iterative workshops, we crafted an identity that highlights SGA’s commitment to strong, independent design.
The rebrand features custom lettering that symbolises connection, structure, and fluidity, reflecting SGA’s dedication to meaningful, emotionally resonant design.
The rebrand features custom lettering that symbolises connection, structure, and fluidity, reflecting SGA’s dedication to meaningful, emotionally resonant design.
SOLUTION
It was time to rewrite the agenda, not just to be anti-establishment, but to be active in driving true change within the music industry. We created a wordmark with unapologetic weight, heavy and recognisable. This bold, blocky nature was balanced by the fluid icon, which was hand drawn to capture the imperfections of art and the organic expression of music making. Metallic materials were used to show the permanence, strength and reflection of the brand and the legacy it stands for.
